Author Archives: labfive

4th Annual Roosevelt Row Chile Pepper Festival – Local Fun

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Head on out to Roosevelt Row in downtown Phoenix Saturday September 26th.  The Chili Pepper Festival is an event that is centered around food and music.  Local chefs and restaurant owners will participate in the Chile Pepper Challenge.  Activities include onsite chile roasting, cooking demos, live music, salsa dancing, activities for kids, a talent show hosted by Lawn Gnome Publishing, a Beer Garden presented by Deschutes Brewery AND a gourmet margarita station by 3 Amigos Tequila will all be on the menu! Announcement of the Festival’s best chile pepper dish winners and crowning of the year’s Chile Pepper Champion will culminate the festivities.

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Admission is FREE with your RSVP.  You can preorder tickets here: www.chilepepperfest.com

All proceeds from the Chile Pepper Festival go towards supporting Roosevelt Row Community Development Corperation, an organization committed to building a vibrant, dense, diverse, walkable and bikeable urban arts district in downtown Phoenix, and to the Roosevelt Growhouse, an urban agriculture and education program where teens and community members work side-by-side to learn the importance of healthy living, while actively building their community together.

WHERE: Downtown Phoenix Public Market

721 N Central Ave, Phoenix, AZ 85004

WHEN: Saturday, September 26th  4:00pm-11:00pm

Click here to find out more: www.chilepepperfestival.com

Twitter & Instagram: @PHXChileFest
Facebook: www.facebook.com/ChilePepperFestival

Laboratory5 Inc. is a small business based in Tempe, Arizona

Visit our website: Laboratory5       Follow us on Twitter: @lab5     Become a fan on Facebook: Laboratory5
Contact Us at anytime – we’d love to hear from you

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Cut Through the Noise with Effective Storytelling

storytelling

According to this article on Holy Kaw!:

Here are 5 ways to make sure your storytelling is fast, easy and effective:

  1. Show, Don’t Tell – the stats confirm that people engage with visual content, particularly when combined with other content.
  2. Make Sure Your Message Doesn’t Get Skimmed – write catchy headlines and focus engagement where you most want it.
  3. Manage Information for Your Audience – don’t rely on your audience to piece your story together for themselves; make your narrative explicit.
  4. Don’t Let Your Brand Get Lost in Marketing Overload – make your stories personal and relevant – tell them about you and your customers. People buy on emotion and justify with logic.
  5. Don’t Let Your Information Get Lost – bits of your story are scattered across the web; package the relevant pieces up and deliver your story.

Effective storytelling can help you cut through B2B information overload. And the good news? Now your B2B audience really is sitting comfortably and ready to begin.

Infographic from LookBookHQ

Laboratory5 Inc. is a small business based in Tempe, Arizona

Visit our website: Laboratory5       Follow us on Twitter: @lab5     Become a fan on Facebook: Laboratory5
Contact Us at anytime – we’d love to hear from you

Leave a comment

Why is the Octopus so Smart? DNA Sequencing

The octopus has about the same intelligence as a dog.  This cute video explains how it could have to do with their DNA sequencing.  You can read more about it in this article.

Laboratory5 Inc. is a small business based in Tempe, Arizona

Visit our website: Laboratory5       Follow us on Twitter: @lab5     Become a fan on Facebook: Laboratory5
Contact Us at anytime – we’d love to hear from you

Leave a comment