Introducing AttentionCasting: A New Framework from Applied Futures Lab

At Applied Futures Lab, we’re always exploring ways to help you navigate complexity and prepare for what’s next. Our latest offering, AttentionCasting, is a framework designed to help leaders like you focus on what truly matters amid the noise and uncertainty of today’s world.

Why AttentionCasting?

Attention is a finite asset, yet it often goes unmanaged in the face of competing priorities. AttentionCasting emerged from our work with foresight methodologies like Threatcasting and Futurecasting, but it takes a distinct approach. Instead of focusing solely on risks or imagined futures, AttentionCasting helps you direct your focus where it counts—toward opportunities, challenges, and strategies that align with your goals.

The Three Phases of AttentionCasting

Here’s how it works:

Scanning and Filtering: Identify the most critical trends, signals, and data while cutting through the noise.

Focus Setting: Define specific objectives and outcomes, ensuring attention is purposefully aimed.

Sustained Engagement: Maintain focus over time with tools and practices that keep your priorities on track.

Check out this YouTube Explainer on AttentionCasting:

The Value for You

AttentionCasting offers leaders a pathway to clarity and action. It helps you:

• Make informed, impactful decisions.

• Align actions with long-term goals.

• Empower your teams with clear priorities.

• Build organizational resilience to adapt and thrive.

What’s Next?

I’m excited to share this new framework with you. Whether you’re navigating digital transformation, tackling social challenges, or simply striving to manage competing priorities, AttentionCasting is here to guide your focus and amplify your impact. Get in touch!

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